The FAT CB is a series of crank baits featuring styling that's as functional as it is beautiful. This approach was born through exhaustive research in a technology called "Finesse cranking," which is used commonly in the Southeast, where cranking baits have demonstrated their effectiveness. The lightweight SR, for example, is designed not to alarm bass upon landing on the water. A unique system that shifts the balance point of a high-specific-gravity tungsten weight allows the user to get the maximum distance at each cast without losing control. The powerful rolling action achieved by a low center of gravity produces an excellent reflection effect that enable us to catch bass on all tries-from the very first cast, on the first day of field-testing, indeed, it is a miracle bait design. The MR, DR, and D-12 were also developed under the same design concept: The user can choose the most suitable type, depending on water depth. Yet the most notable feature of these baits is the optimized oscillation rate achieved by their slender body designs. Unlike the FAT CB, which can be guided freely in water without being caught in the deadfall or rocks, the FAT CB is suitable for use in open water, where it can lure bass hiding in rocky crevices or structure, or to catch schooling fish one by one without alarming the rest. Try it, and see for yourself the effect that optimized oscilliation can have.