The Heavy Duty Brute® Hook is perfect for wormin’ with heavy line. Reduces “Sinker Bite” when flipping with plastics.

Just like the original Tru-Turn® worm hook but in the Blood-Red™ finish.

The first ever high performance casting reel manufactured with zero ball bearings. With casts that defy gravity and everything else, the Concept Z utilizes American made CZB (Concept Zero Bearing) polymer technology to deliver shocking results. This reel cast lures significantly father than reels with traditional ball bearings. The CZB technology makes the Concept Z quiet, effortless, controllable. Once you hook up, the 22 lb Bulldog drag and Japanese Hamai cut gearing do the rest, all you have to do is turn the handle.

Top convenience features at a popular price. Slide handles for compact storage plus a choice of teardrop or scooper hoop styles. All feature tubular diamond embossed handles and extra heavy aluminum hoops.

Top convenience features at a popular price. Slide handles for compact storage.

Flatboard Spincast Combo, No Line

The original HitchHiker® rigging device, Large 5 CT

The Swimming Tadpole Rig is a modified version of a Booyah Pad Crasher Jr. We have added a Gambler Big EZ swimbait tail for the best swimming action.

The Rig comes pre-assembled. For additional tails you can purchase the Gambler Big EZ of your choice and mix and match.

On the Water Footage / Teaser

The how to/ DIY video can be found here:

The Swimming Tadpole Rig is a modified version of a Booyah Pad Crasher Jr. We have added a Gambler Big EZ swimbait tail for the best swimming action.

The Rig comes pre-assembled. For additional tails you can purchase the Gambler Big EZ of your choice and mix and match.

On the Water Footage / Teaser

The how to/ DIY video can be found here:

The tournament starter pack is everything you need for the upcoming season at a great value!

This Kit Includes:

Cal Coast Clip N' Cull (No Puncture) Cull Tags 

Most tournament trails are now making rules to switch to this style of cull tag to promote conservation and less holes in the mouth of the fish we are releasing.

Rapala 50lb Digital Scale

Get an accurate idea of what you are weighing in this season and don't get fooled at the scales!

TH-Marine G Juice (8oz.) Livewell Additive

Endorsed by Gerald Swindle the G-Man himself. G-Juice is the treatment trusted by the pro's to preserve the health of your limit in the livewell from start to finish. This do it all solution removes harmful toxins from your livewell like ammonia, nitrates and chloramines. Also is used for reducing bleeding from a tongue or gut hooked fish.

Eagle Claw Measuring board

Keep your limit in check with this light weight, plastic ruler.

Gator Grip Weigh Bag

Successfully transport your limit to the weigh in scales with this weigh bag.

The original HitchHiker® rigging device. Medium 5CT

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split shot crimper, a side cutter and a double leaf spring for easy, one handed operation. Also includes handy Patented Rapala lure tuning tool.

The 6th Sense Oval Split Rings are a must to protect your line and crankbaits on the water. The oval split rings attach to the front eyelet of your lures to help prevent your line from slipping in the cracks of your typical round split ring. Perfect for topwaters,

The 6th Sense Snatch 70™ lipless crankbait rips through grass, deflects off rocks, or simply vibrates in open water for suspended or schooling fish. Fitted with sharp VMC black nickel hooks and an oval split ring, these lipless crankbaits create a series of sounds/vibrations that catch more fish. A premium paint scheme with realistic 3-D gill plates, 3-D eyes, and 3-D scales really brings the Snatch™ Series of lipless crankbaits to life.

The 6th Sense Speed Glide™ 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides the option to jerk and pause or speed up the retrieve for an even more erratic action. The heavy weighting system provides longer casting distances to cover more water and reach more fish. Equipped with super sharp hooks, 3D Eyes, gill plates, and paint job that will separate the Speed Glide from any swimbait on the market.

2X MORE ABRASION RESISTANCE

Rocks, weeds, docks. Hit the heavy cover with confidence. Now your whole spool can handle the toughest conditions with a main line fluorocarbon designed with unparalleled abrasion resistance. AbrazX — Fish won't see it, stuff can't break it

• 2 stainless steel ball bearings provides smooth operation
• Multi disc drag system gives smooth drag performance
• Compact bent handle and star provide a more ergonomic design
• 4 pin centrifugal brake gives consistent brake pressure throughout the cast
• Synchronized level wind system improves line lay and castability

The Ambassadeur S combos deliver value-packed power and performance. The smooth 2 stainless steel ball bearing system, ergonomic bent handle and star, and 24 Ton graphite rod make the Ambassadeur S combo an excellent choice for a variety of species.

• 2 stainless steel ball bearings provides smooth operation
• Multi disc drag system gives smooth drag performance
• Compact bent handle and star provide a more ergonomic design
• 4 pin centrifugal brake gives consistent brake pressure throughout the cast
• Synchronized level wind system improves line lay and castability

Value-packed power and performance. The Ambassadeur S round baitcast reel gets the job done day after day with 2 stainless steel ball bearings that provide smooth operation. 12.5 pounds of drag pressure and a 4 pin centrifugal brake deliver power and controlled casting for a variety of situations. The addition of a bent handle and drag star translates into a more ergonomic feel for all day comfort. Both the 5500 and 6500 sizes are available in left and right hand models.

• 2 stainless steel ball bearings provides smooth operation
• Carbon Matrix™ hybrid drag system for super smooth reliable drag performance
• Compact bent handle and star provide a more ergonomic design
• 6 pin centrifugal brake gives consistent brake pressure throughout the cast
• Synchronized level wind system improves line lay and castability
• High density EVA gives greater sensitivity and durability
• Durable composite blank construction 

Introducing the Catfish Commando Casting Combo; engineered for serious catfish anglers who demand unrelenting performance and power. Featuring a balanced 7’ medium heavy fishing rod with high density EVA handles and stainless steel guides the Catfish Commando series is designed for heavy duty applications. With 2 stainless steel bearings, the powerful Carbon Matrix™ hybrid drag system and a 6 pin centrifugal brake for efficient casting control. Other notable features include a compact bent handle and drag star and a synchronized level wind system.

Low Profile Baitcast Reel, RH, 6BB

Inshore Low Profile Baitcast Reel

• X2-Cräftic™ alloy frame for increased corrosion resistance
• Aluminum handle sideplate combined with C6 carbon palm sideplate provides improved strength and durability
• Power stack Carbon Matrix Drag System™ provides extreme drag pressures combined with unparalled smoothness 
• Duragear™ brass gear for extended gear life
• D2 Gear Design™ provides a more efficient gear system while improving gear durability
• Everslik™ coated pinion shaft and pawl creates a diamond like coating which improves wear resistance while reducing friction
• DuraClutch™ design provides improved engagement and durability
• IVCB-6L™ (Infinitely Variable Centrifugal Brake) braking system delivers precise external adjustments for a wide variety of baits while 6 internal locking modules allow anglers to easily fine tune and maximize casting distance
• Gull Wing™ sideplate design allows for quick and easy access to braking systems and the spool
• Infini IITM spool design for extended castability and extreme loads
• Compact bent handle and star provide a more ergonomic design
• Ti coated line guide reduces friction and improves durability
• Lube port for easy access maintenance

A continued tradition of precision engineering and powerful performance, the Revo® STX is loaded with features that provide on the water advantages day in and out. A new Gull Wing™ sideplate design allows for quick and easy access to the almost limitless IVCB-6L™ (Infinitely Variable Centrifugal Brake) brake system. A more durable Duragear™ brass gear featuring the D2 Gear Design™ makes for one of the strongest yet most efficient gear systems.

Precision engineered from the ground up to deliver Power and Performance. The fourth generation of Revo® SX delivers the most powerful, durable and high performance SX yet. The improved DuraClutch™ design along with an upgraded Infini™ brake system result in smooth engagement along with effortless casting performance. The D2 Gear Design™ paired with a brass main gear delivers the ultimate in durability and efficiency resulting in less effort and more power. Revo® SX is topped off with the keyed Power Stack Carbon Matrix Drag System™.

• 9 stainless steel ball bearings + 1 roller 
• X2-Cräftic™ alloy frame
• C6 carbon sideplates
• Power Stack Carbon Matrix Drag System™
• Duragear™ brass gear
• D2 Gear Design™
• Everslik™ coated pinion shaft and pawl
• DuraClutch™ design
• Infini™ brake system
• Infini II™ spool design
• Compact bent handle and star
• Ti coated line guide
• Lube port

• 2 stainless steel ball bearings provides smooth operation
• Multi disc drag system gives smooth drag performance
• Compact bent handle and star provide a more ergonomic design
• 4 pin centrifugal brake gives consistent brake pressure throughout the cast
• Synchronized level wind system improves line lay and castability

Value-packed power and performance. The Ambassadeur S round baitcast reel gets the job done day after day with 2 stainless steel ball bearings that provide smooth operation. 12.5 pounds of drag pressure and a 4 pin centrifugal brake deliver power and controlled casting for a variety of situations. The addition of a bent handle and drag star translates into a more ergonomic feel for all day comfort. Both the 5500 and 6500 sizes are available in left and right hand models.

6'8" 6-12 Lb 1/4 - 5/8 oz | Med | Mod

The Arbogast Jitterbug is a legendary topwater lure with a sound millions of anglers can immediately recognize.

The Arbogast Jitterbug is a legendary topwater lure with a sound millions of anglers can immediately recognize. 

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but it also causes explosive strikes throughout the day. The Jitterbug’s double cupped lip produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish.

The Ardent SmartCull Professional Culling System is a first-of-its-kind, two-stage system that allows you to cull by color and weight. A series of six highly buoyant, impact-resistant balls eliminate the need for markers, charts or computers. The easy-to-read numbers record up to 15pounds, 15ounces, and setting weight on each ball is quick and simple. No more reweighing, extra handling or extra stress on fish. Thanks to SmartCull, it’s never been easier to make sure you’re keeping the best and getting rid of the rest.